{"id":4157,"date":"2021-10-11T11:47:26","date_gmt":"2021-10-11T11:47:26","guid":{"rendered":"https:\/\/photonicgrowth.com\/?page_id=4157"},"modified":"2022-10-27T12:47:51","modified_gmt":"2022-10-27T12:47:51","slug":"youtube-for-b2b","status":"publish","type":"page","link":"https:\/\/photonicgrowth.com\/youtube-for-b2b\/","title":{"rendered":"YouTube B2B Marketing Best Practices"},"content":{"rendered":"

Benefits of using YouTube for B2B <\/h2>\n\n\n

YouTube has become a key marketing tool for brands and companies. In this guide, I\u2019ll explore the many reasons to consider using YouTube in your marketing strategy – from increasing signups and sales to building brand awareness and trust!
I want you all here today because I know how important video content creation is these days. And let me tell ya: if there was ever an era where businesses needed quality videos more than ever before then right now would be it!<\/p>\n\n\n\n

  1. YouTube has a crazy big audience <\/strong>– roughly a third of all Internet users! That’s a big pool of people who could have problems that your product helps solve.
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  2. YouTube is a great way to build trusted relationships with potential customers.<\/strong> Video is a much more immersive and personal medium, and YouTube provides an opportunity to connect for brands like yours – who want their messages delivered in creative ways-to engage on an emotional level! If you’re looking to generate leads for solar sales<\/a>, or get more user signups for your SaaS, the trust built using video makes for higher quality leads.
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  3. Improve your SEO. <\/strong>Not only is YouTube the 2nd largest search engine, but videos from there frequently get included in Google search results too. Video is 50 times more likely<\/a> to be found through Google when compared with plain text or images on websites that appear for SERP listings at the top of the list by default. So if you want increased traffic from potential customers then your video should definitely get posted to YouTube where it can increase its chances even more online via SEO. (If you’re specifically interested in SEO for solar companies, check out our article<\/a>)<\/li><\/ol>\n\n\n\n\n

    Principles<\/h2>\n\n

    Think long term, take advatange of evergreen opportunites<\/h3>\n\n\n

    There\u2019s a myth that the only way to be successful on a platform like YouTube is to create a viral hit, that huge numbers of people share because it\u2019s funny, shocking, or weird. That\u2019s not true.<\/p>\n\n\n\n

    Many people think that success on YouTube is all about jumping on exciting new trends, producing highly current content, and vlogging about what’s going on today<\/em>. Whilst that strategy has worked for countless vloggers, an alternative is available: building an organic traffic asset over time. <\/p>\n\n\n\n

    The most straightforward way to create videos which people want to see is to find out what they\u2019re currently looking for. There\u2019s two main approaches to figuring out what people are looking for.<\/p>\n\n\n\n

    1. Asking your customers, and reading customer support messages. This is fairly straightforward. Try to identify common themes and then create content that helps solve those problems.
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    2. Using search engine optimisation tools to find out what people are searching for, including finding search phrases that your competitors haven\u2019t responded to. I\u2019ll go into more detail on that in this part.<\/li><\/ol>\n\n\n\n

      YouTube is not only the 2nd largest search engine, but it also surfaces relevant content in various different places. Personally, YouTube often reccomends me content that is several years old, if it’s really good.<\/em> <\/p>\n\n\n\n

      So your focus should be on creating videos that people will continue to find and get value from in years to come. Think about persistent problems that people in your niche experience. <\/p>\n\n\n

      YouTube videos work as a traffic source in three main ways<\/h3>\n\n\n