{"id":4157,"date":"2021-10-11T11:47:26","date_gmt":"2021-10-11T11:47:26","guid":{"rendered":"https:\/\/photonicgrowth.com\/?page_id=4157"},"modified":"2022-10-27T12:47:51","modified_gmt":"2022-10-27T12:47:51","slug":"youtube-for-b2b","status":"publish","type":"page","link":"https:\/\/photonicgrowth.com\/youtube-for-b2b\/","title":{"rendered":"YouTube B2B Marketing Best Practices"},"content":{"rendered":"
YouTube has become a key marketing tool for brands and companies. In this guide, I\u2019ll explore the many reasons to consider using YouTube in your marketing strategy – from increasing signups and sales to building brand awareness and trust!
I want you all here today because I know how important video content creation is these days. And let me tell ya: if there was ever an era where businesses needed quality videos more than ever before then right now would be it!<\/p>\n\n\n\n
There\u2019s a myth that the only way to be successful on a platform like YouTube is to create a viral hit, that huge numbers of people share because it\u2019s funny, shocking, or weird. That\u2019s not true.<\/p>\n\n\n\n
Many people think that success on YouTube is all about jumping on exciting new trends, producing highly current content, and vlogging about what’s going on today<\/em>. Whilst that strategy has worked for countless vloggers, an alternative is available: building an organic traffic asset over time. <\/p>\n\n\n\n The most straightforward way to create videos which people want to see is to find out what they\u2019re currently looking for. There\u2019s two main approaches to figuring out what people are looking for.<\/p>\n\n\n\n YouTube is not only the 2nd largest search engine, but it also surfaces relevant content in various different places. Personally, YouTube often reccomends me content that is several years old, if it’s really good.<\/em> <\/p>\n\n\n\n So your focus should be on creating videos that people will continue to find and get value from in years to come. Think about persistent problems that people in your niche experience. <\/p>\n\n\n <\/p>\n\n\n I’ve written a seperate article breaking down examples into different aspects of good YouTube video strategy: topic coverage, visual identity, etc. Read more here<\/a>.<\/p>\n\n\n
<\/li>YouTube videos work as a traffic source in three main ways<\/h3>\n\n\n
Examples of B2B YouTube Channels<\/a><\/h2>\n\n\n
Framework for Unlimited Content Ideas<\/h2>\n\n\n
Building Your Content Layer Cake<\/h3>\n\n
Example \u201cContent Layer Cake\u201d for AppSumo\u2019s YouTube videos<\/strong><\/h4>\n\n\n