{"id":4206,"date":"2021-10-12T16:22:40","date_gmt":"2021-10-12T16:22:40","guid":{"rendered":"https:\/\/photonicgrowth.com\/?page_id=4206"},"modified":"2022-10-27T12:50:49","modified_gmt":"2022-10-27T12:50:49","slug":"best-b2b-youtube-channels","status":"publish","type":"page","link":"https:\/\/photonicgrowth.com\/youtube-for-b2b\/best-b2b-youtube-channels\/","title":{"rendered":"Best B2B YouTube Channels"},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"b2b-youtube-case-studies\">B2B YouTube Case Studies<\/h2>\n\n\n<p>When you think of YouTube, you might think of cat videos, gaming content, or a whole bunch of other things. But YouTube can be an incredible source of growth for your B2B business. My experience has mostly been with B2B SaaS, so a lot of the examples here are going to focus on those kind of companies, but the principles are the same across different B2B niches.<\/p>\n\n\n\n<p>Not only is it the world&#8217;s second largest search engine, but video marketing, when done well, can help increase the trust that potential customers feel towards your brand, often more than plain text. Let&#8217;s dive in to see some examples to inspire your <a href=\"https:\/\/photonicgrowth.com\/youtube-for-b2b\/\" data-type=\"page\" data-id=\"4157\">B2B YouTube Channel strategy<\/a>.<\/p>\n\n\n\n<p>If you&#8217;re figuring out <a href=\"https:\/\/photonicgrowth.com\/case-study\/how-to-generate-leads-for-solar-sales-solar-lead-generation-case-study\/\" data-type=\"page\" data-id=\"4572\">how to generate solar leads<\/a>, then building a YouTube Channel can be effective, especially if you&#8217;re able to serve a state or whole country. If you&#8217;re working on <a href=\"https:\/\/photonicgrowth.com\/\" data-type=\"page\" data-id=\"5188\">solar lead generation<\/a> for commerical sales, then pay attention to how these channels approach speaking to a B2B audience.<\/p>\n\n\n\n<p>Remember that even if people don&#8217;t initially discover you through YouTube, your channel will likely be the second search result for your company, and having videos that provide lots of value can be immensily helpful in building relationships with potential customers.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"examples-of-great-b2b-youtube-channels-startups-amp-saas\">Examples of Great B2B YouTube Channels: Startups &amp; SaaS<\/h2>\n\n\n<p>These are companies that you can take inspiration from directly, and the strategies they are using are going to help actually generate leads and new users, rather than just &#8216;awareness&#8217; &#8211; which is what larger B2B comapnies like Microsoft typically focus on with their YouTube strategy. <\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"how-these-example-youtube-channels-have-been-selected\">How These Example YouTube Channels Have Been Selected<\/h3>\n\n\n<p>What makes a B2B YouTube channel great? Here&#8217;s how I&#8217;ve selected these:<\/p>\n\n\n\n<ul><li>I looked through the databases of B2B SaaS companies on <a href=\"https:\/\/indiehackers.com\" data-type=\"URL\" data-id=\"https:\/\/indiehackers.com\">IndieHackers<\/a> and <a href=\"https:\/\/getlakta.com\">GetLakta<\/a><\/li><li>On IndieHackers I filtered for comapnies with $5mm or more annual revenue. On GetLakta I chose not to do this, as this info is behind a login wheras on IndieHackers it&#8217;s public.<\/li><li>Then, I checked which of these ~ had YouTube channels at all, and looked to see how many views and subscribers each channel had, and then selected those with at least 1,000 subscribers:<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-22-1024x200.png\" alt=\"\" class=\"wp-image-4522\" width=\"528\" height=\"103\" srcset=\"https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-22-1024x200.png 1024w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-22-300x58.png 300w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-22-768x150.png 768w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-22.png 1190w\" sizes=\"(max-width: 528px) 100vw, 528px\" \/><\/figure>\n\n\n\n<ul><li>Finally, I browsed through this shortlist of channels to check which have good examples of different aspects of great B2B YouTube channels: good topic coverage, motion graphics, visual style, presenter setup, etc. Read on to check out my findings&#8230;<br><\/li><\/ul>\n\n\n<h3 class=\"gb-headline gb-headline-9eb3fe33 gb-headline-text\" id=\"best-b2b-youtube-channels-stats\">Best B2B YouTube Channels: Stats<\/h3>\n\n\n<p>Let&#8217;s quickly look at the commonalities between these successful channels, and try to answer some of the common questions people typically have about building a B2B YouTube channel, such as:<\/p>\n\n\n\n<ul><li>How long should our videos be?<\/li><li>Do we need to have someone on camera?<\/li><li>How much stock footage should we include?<\/li><li>What about motion graphics?<\/li><li>Should there be music in the backround?<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n<h4 class=\"wp-block-heading\" id=\"how-long-should-youtube-videos-be\">How Long Should YouTube Videos Be?<\/h4>\n\n\n<p>Whilst the common advice is to go for videos around 2 minutes in length, recent research has found that the number of videos averaging over 20 minutes in length <a rel=\"noreferrer noopener\" href=\"https:\/\/www.vidyard.com\/business-video-benchmarks\/?sfc=7014O000001F7hXQAS\" target=\"_blank\">grew by 66% in 2020<\/a>. Looking at the example B2B SaaS videos which I&#8217;ve selected here, the typical length is around 5-16 minutes.<\/p>\n\n\n\n<p>For more in depth guides and tutorial content, closer to the 15 minute mark works. For &#8216;overview&#8217; videos then closer to 5 minutes is going to make more sense. They key is to have valuable content. YouTube&#8217;s algorithm doesn&#8217;t favour any particular length of video, but it does want to see high &#8220;watch time&#8221; &#8211; the average percentage of your video that people actually watch.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"great-b2b-explainer-videos-on-youtube\">Great B2B Explainer Videos on YouTube<\/h3>\n\n\n<p>Not every explainer video is a great fit for being on YouTube, but these examples are a good balance between fitting in with a smart YouTube strategy, whilst also doing a great job at explaining and selling the product. <\/p>\n\n\n\n\n\n<h4 class=\"wp-block-heading\" id=\"startmail\">Startmail<\/h4>\n\n\n<p>Private email service Startmail has a really nice explainer that not only does a good job of highlighting the problem it solves, but also feeling organic and relateable. I believe they may have hired <a href=\"https:\/\/kurzgesagt.org\/agency\/\" data-type=\"URL\" data-id=\"https:\/\/kurzgesagt.org\/agency\/\">Kurzgesagt<\/a> do produce this.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"StartMail\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/xnhNyAqauRY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n\n<h4 class=\"wp-block-heading\" id=\"notion\">Notion<\/h4>\n\n\n<p>Notion not only has a great overal channel with really good topic coverage, but this deceptively simple explainer video sell the product fantasticlly, whilst also working well as an organic YouTube channel video, which is a tricky balance to get right.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"What is Notion?\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/oTahLEX3NXo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n\n<h4 class=\"wp-block-heading\" id=\"activecampaign\">ActiveCampaign<\/h4>\n\n\n<p>ActiveCampaign has a series of different explainer videos for aspects of their product. They focus on showing simplified versions of UI components. This style of video can work really well and is typically easier to produce than those with more detailed &#8216;character animation&#8217; (videos with animated people in).<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"What is ActiveCampaign&#039;s CRM?\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/BYjHNTSQQvE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n\n\n\n<p><\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"motion-graphics-and-visual-identity\">Motion graphics and visual identity<\/h3>\n\n<h3 class=\"wp-block-heading\" id=\"channel-design-and-organisation-playlists-channel-art-etc\">Channel design and organisation (playlists, channel art etc)<\/h3>\n\n<h3 class=\"wp-block-heading\" id=\"b2b-youtube-channels-with-good-topic-coverage\">B2B YouTube Channels with Good Topic coverage<\/h3>\n\n\n\n\n<h4 class=\"wp-block-heading\" id=\"convertkit\">Convertkit<\/h4>\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to automate your coaching business in 5 easy ways\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/1Oux-6Lu2AE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n\n<h4 class=\"wp-block-heading\" id=\"veedio\">Veed.io<\/h4>\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Get Your First 1,000 Subscribers on YouTube in 2022\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/C2_PFhURaCU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n\n<h4 class=\"wp-block-heading\" id=\"snappa\">Snappa<\/h4>\n\n\n<p>Snappa is like Canva except focused on B2B. Their content strategy is focused on problems that users might be trying to solve, rather than specific videos about product features. In this example, they know that a lot of people are looking to easily create great looking cover art for Spotify, so that&#8217;s what they focus on helping with here:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Make Spotify Playlist Cover Art + Best Size\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/2PLhELgNWhg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n\n<h4 class=\"wp-block-heading\" id=\"incodocs\">IncoDocs<\/h4>\n\n\n<p>IncoDocs is in a pretty ubscure B2B niche &#8211; documentation for global shipping. So not the most obvious example you might think of for a good B2B YouTube channel. However they have been able to amass over 750k at the time of writing. They produce detailed videos and also more basic introductory videos like this one: <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"A Bill of Lading Explained for Global Trade\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/Tg-a4VNouBs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n\n<h4 class=\"wp-block-heading\" id=\"hubstaff\">HubStaff<\/h4>\n\n\n<p>HubStaff is an employee management and payroll SaaS. Their channel has a good overall B2B YouTube strategy, targeting the three main funnel stages of <em>problem aware, solution aware<\/em>, and finally <em>product aware<\/em>. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Create a Timesheet in Excel - Template Included\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/rgV3Cj-hqkQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n\n\n<h3 class=\"wp-block-heading\" id=\"clickthrough-rate-optimisation-good-thumbnails-amp-titles-etc\">Clickthrough rate optimisation: Good thumbnails &amp; titles etc.<\/h3>\n\n<h3 class=\"wp-block-heading\" id=\"best-how-to-use-the-product-videos\">Best &#8220;How to use the Product&#8221; videos<\/h3>\n\n\n\n\n<h4 class=\"wp-block-heading\" id=\"notion\">Notion<\/h4>\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Setting up Notion for remote work\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/y9gWNeYoVxc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n\n<h4 class=\"wp-block-heading\" id=\"integromat\">Integromat<\/h4>\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Get Started With Zoom And Integromat!\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/33mZuG5JdSg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n\n\n\n<p><\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"in-depth-b2b-youtube-channel-case-studies\">In Depth B2B YouTube Channel Case Studies<\/h3>\n\n\n<p><\/p>\n\n\n<h4 class=\"wp-block-heading\" id=\"ahrefs\">Ahrefs<\/h4>\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"256\" src=\"https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/ahrefs-movie-barcode-1024x256.jpg\" alt=\"\" class=\"wp-image-4527\" srcset=\"https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/ahrefs-movie-barcode-1024x256.jpg 1024w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/ahrefs-movie-barcode-300x75.jpg 300w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/ahrefs-movie-barcode-768x192.jpg 768w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/ahrefs-movie-barcode-1536x384.jpg 1536w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/ahrefs-movie-barcode.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Above: A &#8220;movie barcode&#8221; which I generated based on one of Ahref&#8217;s popular videos &#8211; 16 minutes compressed into a single frame. (<a href=\"https:\/\/github.com\/dmadison\/FrameVis\" data-type=\"URL\" data-id=\"https:\/\/github.com\/dmadison\/FrameVis\">FrameVis<\/a> was used to make this)<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Ahrefs is a SEO tool, and they practice what they preach by using SEO (written and video content) as the main source of new customers for their business. We actually use it when working on <a href=\"https:\/\/photonicgrowth.com\/seo-for-solar-companies\/\" data-type=\"post\" data-id=\"5214\">SEO for solar companies<\/a>. Here&#8217;s an example YouTube video from Ahrefs:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Create Content that&#039;s \u201cBetter\u201d than Your Competitor\u2019s\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/n5KKbPS6N-g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<h4 class=\"gb-headline gb-headline-0175b898 gb-headline-text\" id=\"how-long-are-their-videos\">How long are their videos?<\/h4>\n\n\n<p>Typically between 7 to 16 minutes, or around 1,400 to 2,800 words. <\/p>\n\n\n<h4 class=\"gb-headline gb-headline-a70f5c66 gb-headline-text\" id=\"how-does-that-compare-to-the-typical-length-of-their-blogposts\">How does that compare to the typical length of their blogposts? <\/h4>\n\n\n<p><a href=\"https:\/\/ahrefs.com\/blog\">Ahref&#8217;s blog<\/a> has posts that are on average a bit longer, in the range of around 2,200 &#8211; 3,000.<\/p>\n\n\n<h4 class=\"wp-block-heading\" id=\"what-do-you-see-on-screen-in-a-typical-video-and-for-how-long\">What do you see on screen in a typical video, and for how long?<\/h4>\n\n<h5 class=\"wp-block-heading\" id=\"presenter\">Presenter<\/h5>\n\n\n<p>These frames are taken from three different videos. So they have definitely gone for consistency! Notice the &#8216;lower third&#8217; graphic in the third example image. <\/p>\n\n\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"530\" src=\"https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-17-1024x530.png\" alt=\"\" class=\"wp-image-4514\" srcset=\"https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-17-1024x530.png 1024w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-17-300x155.png 300w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-17-768x397.png 768w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-17-1536x795.png 1536w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-17-2048x1060.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"530\" src=\"https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-18-1024x530.png\" alt=\"\" class=\"wp-image-4515\" srcset=\"https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-18-1024x530.png 1024w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-18-300x155.png 300w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-18-768x397.png 768w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-18-1536x795.png 1536w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-18-2048x1060.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"530\" src=\"https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-19-1024x530.png\" alt=\"\" class=\"wp-image-4517\" srcset=\"https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-19-1024x530.png 1024w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-19-300x155.png 300w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-19-768x397.png 768w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-19-1536x795.png 1536w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-19-2048x1060.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n\n<h5 class=\"wp-block-heading\" id=\"stock-footage\">Stock Footage<\/h5>\n\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"530\" src=\"https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-14-1024x530.png\" alt=\"\" class=\"wp-image-4509\" srcset=\"https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-14-1024x530.png 1024w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-14-300x155.png 300w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-14-768x397.png 768w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-14-1536x795.png 1536w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-14-2048x1060.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"530\" src=\"https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-15-1024x530.png\" alt=\"\" class=\"wp-image-4510\" srcset=\"https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-15-1024x530.png 1024w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-15-300x155.png 300w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-15-768x397.png 768w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-15-1536x795.png 1536w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-15-2048x1060.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"530\" src=\"https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-16-1024x530.png\" alt=\"\" class=\"wp-image-4511\" srcset=\"https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-16-1024x530.png 1024w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-16-300x155.png 300w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-16-768x397.png 768w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-16-1536x795.png 1536w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-16-2048x1060.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n\n<h5 class=\"wp-block-heading\" id=\"graphics\">Graphics<\/h5>\n\n<h5 class=\"wp-block-heading\" id=\"simple-illustrations-with-minimal-motion-added-no-character-animation\">Simple illustrations with minimal motion added (no character animation).<\/h5>\n\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"530\" src=\"https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-1-1024x530.png\" alt=\"\" class=\"wp-image-4479\" srcset=\"https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-1-1024x530.png 1024w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-1-300x155.png 300w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-1-768x397.png 768w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-1-1536x795.png 1536w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-1-2048x1060.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"530\" src=\"https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-12-1024x530.png\" alt=\"\" class=\"wp-image-4492\" srcset=\"https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-12-1024x530.png 1024w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-12-300x155.png 300w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-12-768x397.png 768w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-12-1536x795.png 1536w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-12-2048x1060.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"530\" src=\"https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-13-1024x530.png\" alt=\"\" class=\"wp-image-4493\" srcset=\"https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-13-1024x530.png 1024w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-13-300x155.png 300w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-13-768x397.png 768w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-13-1536x795.png 1536w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-13-2048x1060.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n\n<h6 class=\"wp-block-heading\" id=\"titles\">Titles<\/h6>\n\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"530\" src=\"https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-2-1024x530.png\" alt=\"\" class=\"wp-image-4480\" srcset=\"https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-2-1024x530.png 1024w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-2-300x155.png 300w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-2-768x397.png 768w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-2-1536x795.png 1536w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-2-2048x1060.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"530\" src=\"https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-2-1024x530.png\" alt=\"\" class=\"wp-image-4480\" srcset=\"https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-2-1024x530.png 1024w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-2-300x155.png 300w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-2-768x397.png 768w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-2-1536x795.png 1536w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-2-2048x1060.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"530\" src=\"https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-4-1024x530.png\" alt=\"\" class=\"wp-image-4482\" srcset=\"https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-4-1024x530.png 1024w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-4-300x155.png 300w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-4-768x397.png 768w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-4-1536x795.png 1536w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-4-2048x1060.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n\n\n\n<h6 class=\"wp-block-heading\" id=\"simplified-ui-illustrations\">Simplified UI illustrations<\/h6>\n\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"530\" src=\"https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-3-1024x530.png\" alt=\"\" class=\"wp-image-4481\" srcset=\"https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-3-1024x530.png 1024w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-3-300x155.png 300w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-3-768x397.png 768w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-3-1536x795.png 1536w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-3-2048x1060.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"530\" src=\"https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-11-1024x530.png\" alt=\"\" class=\"wp-image-4490\" srcset=\"https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-11-1024x530.png 1024w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-11-300x155.png 300w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-11-768x397.png 768w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-11-1536x795.png 1536w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-11-2048x1060.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"530\" src=\"https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-9-1024x530.png\" alt=\"\" class=\"wp-image-4487\" srcset=\"https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-9-1024x530.png 1024w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-9-300x155.png 300w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-9-768x397.png 768w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-9-1536x795.png 1536w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-9-2048x1060.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n\n<h6 class=\"wp-block-heading\" id=\"actual-screenshots\">Actual screenshots<\/h6>\n\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"530\" src=\"https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-5-1024x530.png\" alt=\"\" class=\"wp-image-4483\" srcset=\"https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-5-1024x530.png 1024w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-5-300x155.png 300w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-5-768x397.png 768w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-5-1536x795.png 1536w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-5-2048x1060.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"530\" src=\"https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-6-1024x530.png\" alt=\"\" class=\"wp-image-4484\" srcset=\"https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-6-1024x530.png 1024w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-6-300x155.png 300w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-6-768x397.png 768w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-6-1536x795.png 1536w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-6-2048x1060.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"530\" src=\"https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-8-1024x530.png\" alt=\"\" class=\"wp-image-4486\" srcset=\"https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-8-1024x530.png 1024w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-8-300x155.png 300w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-8-768x397.png 768w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-8-1536x795.png 1536w, https:\/\/photonicgrowth.com\/wp-content\/uploads\/2021\/10\/image-8-2048x1060.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n\n\n\n\n\n\n\n\n\n<h4 class=\"gb-headline gb-headline-9bb7bfc8 gb-headline-text\" id=\"appsumo\">AppSumo<\/h4>\n\n\n<p>Appsumo is a marketplace of B2B SaaS products, so their topic coverage tends to be a bit broader, focusing on the common problems that their overall market has &#8211; starting and growing small online businesses.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Business Tools For Digital Coaches | Essential Tool Stack in 2020\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/MWvibeCzrPc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"next-steps\">Next Steps<\/h2>\n\n\n<p>YouTube marketing is all about the storytelling power of video. It doesn&#8217;t have to be super hard, you just need a strategy and some consistency. <\/p>\n\n\n\n<p>Take a look at written and YouTube content from your competitors, and other people producing content in your niche. Think about which problems your customers have, and see if you can come up with 3-5 potential video titles that you could potentially create.<\/p>\n\n\n\n<p>If you&#8217;re looking to start or grow a YouTube channel for your SaaS company, click below to book a Content Audit Session with me. We&#8217;ll identify opportunities for you to <em>be everywhere<\/em> and reach new audiences with video.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-1 wp-block-buttons-is-layout-flex\"><\/div>\n\n\n","protected":false},"excerpt":{"rendered":"<p>B2B YouTube Case Studies When you think of YouTube, you might think of cat videos, gaming content, or a whole bunch of other things. But YouTube can be an incredible source of growth for your B2B business. My experience has mostly been with B2B SaaS, so a lot of the examples here are going to &#8230; <a title=\"Best B2B YouTube Channels\" class=\"read-more\" href=\"https:\/\/photonicgrowth.com\/youtube-for-b2b\/best-b2b-youtube-channels\/\" aria-label=\"More on Best B2B YouTube Channels\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":4335,"parent":4157,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_robots_primary_cat":"","footnotes":""},"_links":{"self":[{"href":"https:\/\/photonicgrowth.com\/wp-json\/wp\/v2\/pages\/4206"}],"collection":[{"href":"https:\/\/photonicgrowth.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/photonicgrowth.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/photonicgrowth.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/photonicgrowth.com\/wp-json\/wp\/v2\/comments?post=4206"}],"version-history":[{"count":58,"href":"https:\/\/photonicgrowth.com\/wp-json\/wp\/v2\/pages\/4206\/revisions"}],"predecessor-version":[{"id":5256,"href":"https:\/\/photonicgrowth.com\/wp-json\/wp\/v2\/pages\/4206\/revisions\/5256"}],"up":[{"embeddable":true,"href":"https:\/\/photonicgrowth.com\/wp-json\/wp\/v2\/pages\/4157"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/photonicgrowth.com\/wp-json\/wp\/v2\/media\/4335"}],"wp:attachment":[{"href":"https:\/\/photonicgrowth.com\/wp-json\/wp\/v2\/media?parent=4206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}