{"id":5214,"date":"2022-10-19T11:12:24","date_gmt":"2022-10-19T11:12:24","guid":{"rendered":"https:\/\/photonicgrowth.com\/?p=5214"},"modified":"2023-10-02T20:18:47","modified_gmt":"2023-10-02T20:18:47","slug":"seo-for-solar-companies","status":"publish","type":"post","link":"https:\/\/photonicgrowth.com\/seo-for-solar-companies\/","title":{"rendered":"SEO for Solar Companies"},"content":{"rendered":"\n

In your solar business<\/a>, it makes sense to have multiple streams of solar lead generation<\/a>, rather than relying on a single source. <\/p>\n\n\n\n

Relying on door knocking? You or your rep could twist an ankle and be out of that for a week. <\/p>\n\n\n\n

Facebook ads<\/a>? Your account could get randomly shut down. <\/p>\n\n\n\n

You get the idea. <\/p>\n\n\n\n

SEO (Search Engine Optimization) means doing things to make it more likely for people who want to buy solar panels to find you on Google. <\/p>\n\n\n\n

By working on making your solar company more visible on Google, you’ll be adding to an additional source of solar leads, and making your business more resilient. <\/p>\n\n\n\n

Read on to learn the principles of SEO for solar power companies.<\/p>\n\n\n

National vs Local SEO for Solar Companies<\/h2>\n\n\n

When you start looking into SEO for your solar company, it’s important to know that SEO works a little differently on the local level than it does nationally. <\/p>\n\n\n

Local SEO<\/h3>\n\n\n

Your goal with local SEO is to become the number one result in your local area when people search for things like “solar company near me”.<\/p>\n\n\n\n

How hard is it to do this? It depends on your location, and how big of an area you’re looking to target. Being at the top of the search results for the whole of New York City is going to be much harder than in Omaha, Nebraska.<\/p>\n\n\n

Elements of Local SEO<\/h3>\n\n

Google Business Profile<\/h4>\n\n
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Example Google Business Profile<\/figcaption><\/figure><\/div>\n\n\n

The Google Business Profile (sometimes called GMB) often appears as part of a local search result. <\/p>\n\n\n\n

If you haven’t set one up, or ‘claimed’ it, then congratulations – you’ve just found a low hanging fruit to quickly improve your local search rankings. <\/p>\n\n\n\n

If you do have one, make sure you have a process in place for gathering authentic (hopefully five star) reviews. The more reviews, and the better your average rating, the more likely it is that your solar business will be number one locally. <\/p>\n\n\n\n

Also make sure:<\/p>\n\n\n\n