Contact details & website links are correct and working<\/li>\n<\/ul>\n\n\n\nFor bonus points you should ideally post updates to your Google Business Profile, in the same way you would for a Facebook page. That could be photos of recent installs that have been completed, for example.<\/p>\n\n\n
On Site Local SEO<\/h3>\n\n\n
Make sure that your business address is clearly visible on the site, as well as a phone number. Search engines pick up on this and use it as another signal that your business is actually based in the area. <\/p>\n\n\n
Citations<\/h3>\n\n\n
Citations are a fancy way of saying links from local business directories. There’s a ton of local sites that list local businesses, such as the chamber of commerce. <\/p>\n\n\n\n
There are a number of services which can help get you quickly listed on these sites, and doing so is another signal to Google that you’re a relevant local business. <\/p>\n\n\n
National SEO<\/h2>\n\n\n
National SEO is where you’re competing with large national solar companies like Tesla, Vivint, etc as well as lead generation sites like Modernize, Home Advisor, and Solar.com. <\/p>\n\n\n\n
As you can imagine, it’s a lot more competitive. It’s going to be very tough to appear for “solar company” or “solar energy companies” for the entire country. <\/p>\n\n\n
Content Led SEO for Solar Companies<\/h3>\n\n\n
On a national level, you need to adopt a “content led” strategy, where instead of focusing on building up profiles, reviews and links within a local area, you are looking to capture the attention of people looking for specific information to do with solar. <\/p>\n\n\n\n
For example, there are many questions that a homeowner might have around battery storage, such as:<\/p>\n\n\n\n
\n- Does it make sense financially to get a battery for my solar system?<\/li>\n\n\n\n
- Which is the best home solar battery?<\/li>\n\n\n\n
- What size of battery should I get?<\/li>\n\n\n\n
- Can I charge a battery from the grid when electricity is cheap, then use it later?<\/li>\n\n\n\n
- Can I charge my Tesla from a home solar battery?<\/li>\n<\/ul>\n\n\n\n
You get the idea. There’s obviously a ton more questions like that. And that’s just one area of the solar industry. If you create helpful, in-depth content that helps someone get the awnsers they need to any of those questions, you can start to get steady traffic from Google all over the country. <\/p>\n","protected":false},"excerpt":{"rendered":"
In your solar business, it makes sense to have multiple streams of solar lead generation, rather than relying on a single source. Relying on door knocking? You or your rep could twist an ankle and be out of that for a week. Facebook ads? Your account could get randomly shut down. You get the idea. … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":5497,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","footnotes":""},"categories":[17],"tags":[],"_links":{"self":[{"href":"https:\/\/photonicgrowth.com\/wp-json\/wp\/v2\/posts\/5214"}],"collection":[{"href":"https:\/\/photonicgrowth.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/photonicgrowth.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/photonicgrowth.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/photonicgrowth.com\/wp-json\/wp\/v2\/comments?post=5214"}],"version-history":[{"count":13,"href":"https:\/\/photonicgrowth.com\/wp-json\/wp\/v2\/posts\/5214\/revisions"}],"predecessor-version":[{"id":5894,"href":"https:\/\/photonicgrowth.com\/wp-json\/wp\/v2\/posts\/5214\/revisions\/5894"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/photonicgrowth.com\/wp-json\/wp\/v2\/media\/5497"}],"wp:attachment":[{"href":"https:\/\/photonicgrowth.com\/wp-json\/wp\/v2\/media?parent=5214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/photonicgrowth.com\/wp-json\/wp\/v2\/categories?post=5214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/photonicgrowth.com\/wp-json\/wp\/v2\/tags?post=5214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}