A sales funnel is a series of steps a person gets guided through by you when they’re interested in potentially buying solar for their home or business. The ‘top’ of the sales funnel is that person’s first contact with you, while the bottom of the sales funnel is when someone buys solar for their home or business.<\/p>\n\n\n
In the marketing world, these different stages of awareness when it comes to solar are called “Stages of Market Awareness.” These include:<\/p>\n\n\n\n
At the problem-aware stage, someone might be thinking about their increasing electricity bill and how it’s affecting their family.<\/p>\n\n\n
At the solution-aware stage, someone might be considering solar panels as a potential solution to save money on their electricity bill and improve their family’s quality of life.<\/p>\n\n\n
At the product-aware stage, a person might be researching which kind of solar system makes the most sense for them, such as a Tesla Powerwall or a specific size of the solar panel system.<\/p>\n\n\n
When designing your solar sales funnel, you need to decide at which stage of market awareness you want to have your first interaction with people. The earlier in the stages you choose, the more work you’ll need to do in educating and explaining how solar works and how it can benefit people.<\/p>\n\n\n
At this stage, you’ll need to do less educating about the problem but still need to provide some information. People at this stage might take one or two months to convert.<\/p>\n\n\n\n
Examples of searches at this stage include:<\/p>\n\n\n\n
A good way to attract people at this stage could be a solar panel return on investment calculator.<\/p>\n\n\n
At this stage, you’ll pay the highest rates per click on advertising platforms like Google Ads<\/a>, but you’ll find the quickest conversions. This is where people are likely to call your number, speak to your sales reps, and pay a deposit quickly.<\/p>\n\n\n\n Examples of Google Ads keywords to bid on:<\/p>\n\n\n\n The essential steps of any solar sales funnel include:<\/p>\n\n\n\n You can expand upon these stages depending on your specific sales funnel strategy.<\/p>\n\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" What is a Solar Sales Funnel? A sales funnel is a series of steps a person gets guided through by you when they’re interested in potentially buying solar for their home or business. The ‘top’ of the sales funnel is that person’s first contact with you, while the bottom of the sales funnel is when … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","footnotes":""},"categories":[17],"tags":[],"_links":{"self":[{"href":"https:\/\/photonicgrowth.com\/wp-json\/wp\/v2\/posts\/5227"}],"collection":[{"href":"https:\/\/photonicgrowth.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/photonicgrowth.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/photonicgrowth.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/photonicgrowth.com\/wp-json\/wp\/v2\/comments?post=5227"}],"version-history":[{"count":9,"href":"https:\/\/photonicgrowth.com\/wp-json\/wp\/v2\/posts\/5227\/revisions"}],"predecessor-version":[{"id":5881,"href":"https:\/\/photonicgrowth.com\/wp-json\/wp\/v2\/posts\/5227\/revisions\/5881"}],"wp:attachment":[{"href":"https:\/\/photonicgrowth.com\/wp-json\/wp\/v2\/media?parent=5227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/photonicgrowth.com\/wp-json\/wp\/v2\/categories?post=5227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/photonicgrowth.com\/wp-json\/wp\/v2\/tags?post=5227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
Stages of a Solar Sales Funnel<\/h2>\n\n\n
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