What is a Solar Sales Funnel? A sales funnel is a series of steps a person gets guided through by you when they’re interested in potentially buying solar for their home or business. The ‘top’ of the sales funnel is that person’s first contact with you, while the bottom of the sales funnel is when … Read more
In your solar business, it makes sense to have multiple streams of solar lead generation, rather than relying on a single source. Relying on door knocking? You or your rep could twist an ankle and be out of that for a week. Facebook ads? Your account could get randomly shut down. You get the idea. … Read more
The solar energy industry has grown tremendously in the last few years. In fact, it’s one of the fastest-growing sectors in renewable energy. Solar businesses are expanding and adding jobs at a rapid rate. The demand for solar services will only continue to grow with more people becoming conscious about cutting back on their carbon … Read more
10 Types of Content to Share Solar email marketing is a way to keep your potential customers in the loop about solar energy and solar-powered products. You can do it by creating an email list or integrating it into your blog or website, but this type of marketing has specific requirements and best practices. Email … Read more
Considering using quizzes for lead generation? Using lead generation quizzes / surveys is a super effective way to generate more targeted leads, whilst also increasing the quality of the leads you’re generating. Survey lead generation also allows you to provide value earlier on in the relationship with leads & potential customers, by creating interactive web … Read more