Marketing Automation Specialist:
Systems Thinking Applied to Marketing
I have helped Solar companies, SaaS startups, and NGOs create digital marketing systems and content to grow sales.

Case Study: The Best B2B SaaS YouTube Channels
If you’re looking into YouTube as an organic customer aquisition channel for your SaaS business, take a look at these well executed YouTube channels for inspiration.
clients
Duncan is the commensurate professional who is able to deliver incredible video content; work to the highest standards of professional excellence and exceed every and any expectation of his work.
– Benjamin Jaglom @Renewables Investor
I have hired a couple of contractors to develop a Chatbot. Duncan was by far the most knowledgeable. He has an understanding of the technicalities as well as the strategy to successfully launched a chat bot. We worked together on complex interactions with between apps to provide customized pictures to each chatbot users.
– Florian de Ponnat @Car Lease Comparison
It was a pleasure to work with him again. He’s a competent professional who can be trusted to just get on with the job. Feedback from our client about Duncan was extremely positive. We look forward to working with him again in the near future.
– John Crute @The Technology Academy
Thank you for all your hard work on the FUSE platform. Your thoughtful content structuring, editing and production is great, and the platform prototype looks really good so far.
You’ve worked extremely well as team, and collaborated effectively with a number of CFA UK and CFAI stakeholders and challenging situations.
– Head of Member Services @CFA UK
Articles
YouTube B2B Marketing Best Practices
Benefits of using YouTube for B2B SaaS YouTube has become a key marketing tool for brands and companies. In this guide, I’ll explore the many reasons to consider using YouTube…
Best B2B YouTube Channels
B2B YouTube Case Studies When you think of YouTube, you might think of cat videos, gaming content, or a whole bunch of other things. But YouTube can be an incredible…
YouTube Ads for B2B: A Primer
YouTube ads are a great way to reach your target audience, even if they’re not actively searching for your products or services. This blog post will give you the lowdown…
How to Turn a Blog Post into a Video
Until people stop searching for things on the internet, blog content will have an important role in your business. That said, all internet users like to read blog posts. So…
Are you thinking of working with a Marketing Automation Specialist?
It makes sense, as lots of businesses large and small are realising the untapped potential within their organisations. Marketing automation specialists leverage a Gestalt Principle: “the whole is greater than the sum of its parts”.
The popularity of Marketing Automation is steadily growing over time, as you can see in data from Google Trends:

Because of this increased demand, a large number of companies are looking to work with a Marketing Automation Specialist.