Solar Lead Generation

Zero to $3.7m in 23 Months Case Study

Own Your Own Solar Lead Pipeline

Solar lead generation companies generate solar leads, then sell them at a profit to solar panel installation companies and reps.

They typically do this by providing potential customers with information about solar panel installation, such as the benefits of going solar and how to get started.

Solar lead generation companies often work with multiple solar panel installation companies in order to provide a variety of options to potential customers.

At Photonic Growth, instead of generating our own leads and then making a large margin by selling them to you and 2-3 of your competitors, we actually help you build and own your own solar lead pipeline.

Solar Lead Generation Resources

  • SEO for Solar Companies

    In your solar business, it makes sense to have multiple streams of solar lead generation, rather than relying on a single source. Relying on door knocking? You or your rep could twist an ankle and be out of that for a week. Facebook ads? Your account could get randomly shut down. You get the idea. … Read more


  • Solar Email Marketing Sample

    Solar Email Marketing Nurture Sequence for Residential Leads This is an example email marketing nurture sequence that I wrote for a client. It gets consistent results and has become a valuable asset within their marketing automation system. Email 1 Subject: [name], great to see you’ve taken the first step towards owning your own energy supply … Read more


  • How to Generate Solar Leads on Facebook

    The solar energy industry has grown tremendously in the last few years. In fact, it’s one of the fastest-growing sectors in renewable energy. Solar businesses are expanding and adding jobs at a rapid rate. The demand for solar services will only continue to grow with more people becoming conscious about cutting back on their carbon … Read more