Are you confused about the differences between lead generation and demand generation? This article explains the key differences between the two and provides insights into how you can use them to grow your business.
Are you wondering what the difference is between account-based marketing and lead generation? In this article, we’ll explain the key differences between the two and help you decide which one is right for your business..
Learn what lead qualification is and how it can help your business grow.
In your solar business, it makes sense to have multiple streams of solar lead generation, rather than relying on a single source. Relying on door knocking? You or your rep could twist an ankle and be out of that for a week. Facebook ads? Your account could get randomly shut down. You get the idea. … Read more
Solar Email Marketing Nurture Sequence for Residential Leads This is an example email marketing nurture sequence that I wrote for a client. It gets consistent results and has become a valuable asset within their marketing automation system. Email 1 Subject: [name], great to see you’ve taken the first step towards owning your own energy supply … Read more
The solar energy industry has grown tremendously in the last few years. In fact, it’s one of the fastest-growing sectors in renewable energy. Solar businesses are expanding and adding jobs at a rapid rate. The demand for solar services will only continue to grow with more people becoming conscious about cutting back on their carbon … Read more
10 Types of Content to Share Solar email marketing is a way to keep your potential customers in the loop about solar energy and solar-powered products. You can do it by creating an email list or integrating it into your blog or website, but this type of marketing has specific requirements and best practices. Email … Read more
Considering using quizzes for lead generation? Using lead generation quizzes / surveys is a super effective way to generate more targeted leads, whilst also increasing the quality of the leads you’re generating. Survey lead generation also allows you to provide value earlier on in the relationship with leads & potential customers, by creating interactive web … Read more